Founded in Las Vegas in 2003, Dee Berkley Jewelry is driven by one simple notion: that head-turning pieces can (and should) lead to pure happiness. Behind our colorful beads, streamlined designs, and each carefully curated collection is the simple goal of spreading feel-good vibes. While each of our pieces is beautiful, beautiful is never our only goal. Instead, we aim to make jewelry that’s as meaningful, energetic, and enduring as it is head-turning. Because even the most stunning piece of jewelry can feel hollow without a story and smile behind it. Whether we’re tapping into chakras or celebrating one of life’s special moments, each of our handcrafted pieces is designed to tell a story that withstands the test of time.
